(Photos by Jody Dominigue) In early 2018 UTC Partners engaged Gonzo Viz to cover their presence at the OPEX conference at Horseshoe Bay Resort. The plan was for Ami to capture Managing Partner Joe Bassani's breakout session and interactions in their booth on the conference floor. Pre-event Ami brought their branding of life with an animated version of their logo. Joe's partner Christina wanted to create a compelling experience in their booth and collaborated with Gonzo Viz to create a system where they could add paintings as the conference progressed.
Additionally UTC Partners wanted to take this opportunity to capture content for a series of promotional videos it was planning on creating. Not only did Ami document the event in painting, but Gonzo Viz also brought in Director/Editor Dustin Scott and photographer Jody Dominigue to capture the event in multiple mediums and conduct interviews with Joe which would be used as talk track for the videos.
During and post-event UTC Partners used the drawings and photos for engaging social content on LinkedIn and Twitter. Meanwhile Ami and Dustin got busy animating and editing form the captured content creating the 5 videos: 4 covering various the various topics that Joe speaks on and then one general reel that covers the philosophy and capabilities of their consultancy. Joe and Christina were amazing partners and their collaborative approach helped make this a successful and fulfilling project.